Amazon goes full bore for B2B commerce

Amazon on Tuesday, 28 April 2015, announced Amazon Business, lifting its three-year-old Amazon Supply business-to-business marketplace from beta status to full functionality with new features and benefits, and a massively increased product selection.
Amazon goes full bore for B2B commerce
© Myst – Fotolia.com
Amazon Business offers customers everything from IT and lab equipment to traffic signs, industrial deep fryers and 55-gallon steel drums. Customers will need a business license to register.

Orders of US$49 or more for any of tens of millions of items will get free two-day shipping.

The marketplace will carry more than 250 million items, Amazon spokesperson Lori Richter told the E-Commerce Times. Amazon Supply will be folded into the marketplace, and from 13 May on, customers visiting AmazonSupply.com will be redirected to Amazon Business.

“Amazon’s primary interest is, they’re making an enormous amount of money from [the B2B marketplace] and it’s a really nice business from their perspective,” remarked Scott Strawn, a program director at IDC.

Emirates signs sponsorship agreement with RWCL

Emirates Airline and Rugby World Cup Limited (RWCL) have announced a sponsorship agreement for the Rugby World Cup 2015 and 2019 which will be held in England and Japan respectively.
Emirates signs sponsorship agreement with RWCLEmirates also extended its sponsorship of the International Rugby Board’s (IRB) match officials until the end of 2019, which includes for the first time in Rugby World Cup (RWC) history the rights to brand the shirts of match officials on the field of play during the tournament. Since the inception of RWC in 1987, no brand has ever featured on the playing kits of players or match officials.

“Rugby is a core part of Emirates’ sports sponsorship portfolio. We have supported rugby around the world for more than 20 years, and we are glad to have helped connect hundreds of thousands of passionate rugby fans from around the globe through these events,” said Tim Clark, president of Emirates Airline.

Natural decision

“Rugby is an international sport that reaches an international audience, many of whom are Emirates customers. The 2011 tournament in New Zealand was the most widely-broadcast Rugby World Cup ever, and we anticipate the next two Rugby World Cups will only be more spectacular. For Emirates, it was a natural decision to be the first worldwide partner of both the England and Japan tournaments, and as official airline we look forward to flying fans to experience the event for themselves,” Clark said.

Brett Gosper, IRB chief executive and RWCL managing director said they are excited to be renewing our long-standing and highly-successful partnership with Emirates. “Emirates is a strong champion of rugby worldwide and the reappointment of a globally renowned brand and a world leader in the airline industry further underscores the enormous prestige of Rugby World Cup in the global sporting and business marketplaces.”

Promotion of rugby

“We look forward to building on our strong collaboration with Emirates to further enhance the promotion of rugby and the world’s top referees as we build towards and beyond what promises to be an exceptional England 2015 tournament that will engage and inspire new fans and participants the length and breadth of the host nation and around the world,” he added.

In terms of the agreement, Emirates will be an official Worldwide Partner of Rugby World Cup 2015 and 2019, as well as the official airline. The familiar ‘Fly Emirates’ logo will adorn the shirts of match officials, and Emirates will have its branding displayed around all stadiums in England and Japan where matches will be played during the six-week long tournaments.

Tourism benefits

The announcement of Emirates as a Rugby World Cup worldwide partner has also been welcomed by the Rugby World Cup 2015 and Rugby World Cup 2019 organising bodies. Debbie Jevans, CEO of the Organising Committee for England 2015 added: “We are delighted to welcome Emirates as the official airline of Rugby World Cup, a company that has a longstanding partnership with the sport of rugby.”

Kojo Tokumasu, Japan 2019 general manager, said Rugby World Cup 2019 is a first for rugby in Japan and Asia. “We are excited that Emirates will be official airline of the tournament. Rugby World Cup will contribute greatly to further develop and grow rugby in Japan, and with so many visitors expected it will also deliver significant tourism and trade benefits.”

RWC 2015 kicks off on 18 September at Twickenham Stadium in London, with hosts England taking on a yet-to-be decided qualifying national team from the Oceana 1 region. So far 13 countries have qualified for the tournament, with the remaining seven teams to make up the final 20 to be decided through qualifying matches over the coming months.

New SA venture launches stock liquidation sales site

A leading Australian online retailer has partnered with a BEE group to create South Africa’s first online clearance marketplace. The new site, Going.co.za, is a trade and wholesale platform that provides a means of selling excess inventory, returned items, refurbished goods and other hard-to-sell products, in the electronics, stationery, clothing, toys, sports equipment and other categories.
New SA venture launches stock liquidation sales siteSouth African born Paul Greenberg, chief executive of the Australian National Online Retailers Association and founder of Dealers Direct Group, Australia’s largest online retailer that attracted billionaire James Packer as a high-profile investor in 2011, has partnered with black empowerment group, Amabubesi Holdings to launch the innovative site.

International interest in South Africa online sales

The partnership comes at a time when many foreign investors are now eyeing the South African e-commerce space. Over the last 12 months, Africa has seen a large increase in corporate investors attempting to steal a bigger share of the South African online retail sector.

After the success in Australia, Greenberg had been watching the South African marketplace for some time and was poised to take a leadership position in e-commerce. “Australia is now a mature market and Africa is being hungrily eyed by many players. We have been following the local online retail model for some time and there seems to be a three way investor war between Tiger Global Management, Rocket Internet and MIH, which belongs to Naspers.”

Greenberg, chairman of Going.co.za, believes that a gap in the local market exists for a marketplace where retailers, wholesalers, distributors and manufacturers from South Africa, China and other supply hubs can manage their reverse supply-chain headaches.

The site is a business-to-business marketplace. “As a global phenomenon, over the last decade or so we have seen a blurring of wholesale and retail, which we call ‘wholetail.’ This has largely been driven by compressions in the supply chain and more and more wholesalers and brand distributors becoming retailers. The site is focusing on selling bulk lots of various sizes, allowing resellers such as retailers, both formal and informal, to acquire discounted trading stock at opportunistic prices.”

Moving unwanted stock efficiently

The site is part of an emerging industry built on what will not sell in stores or on major online retail websites, essentially helping those stores clear their shelves and stock rooms. According to Greenberg, many retailers and wholesalers still rely on local traders who take away unwanted stock at short notice, much of which then finds its way into the informal sector and into other African markets. In comparison, the site’s centralised process brings efficiencies. The company determines the ideal lot size for a product, offers this product to buyers, manages the sales process, handles the final financial transaction and organises the delivery logistics. The company is set to change the game in the stock liquidation industry, which now remains highly fragmented.

The launch also comes at a time when small and medium size businesses are feeling the pinch because of the economic climate and are in need of a variety of good stock at bargain prices to take to market. “Small-business owners, hawkers, traders and entrepreneurs also are scrounging for deals. People are looking for where they can find a deal, save money and create a business opportunity. The site offers exactly this opportunity.”

He adds that retailers spend tens of billions of dollars on their supply chains but when product purchased becomes outdated, unneeded or oversupplied, that side of the business is unsophisticated and there is very little investment in technology.

Technology rapidly spawns obsolescence

“We identified a sector, which is 10 years behind and introduced an internet-based marketplace creating a professional sophisticated service, offering value to sellers and business buyers. We are seeing more products, from around the world, becoming quickly obsolete and unwanted by traditional retailers and channels. As an example, tech innovations create product obsolescence and big suppliers always want to be selling the latest item. In some cases there are new technologies replacing older versions every 12 weeks. The retailers want to get the new version to market and clear the older stuff quickly. That’s where we come in.”

As the retail sector globally feels some of the challenges as a result of fast changing shifts, there will continue to be issues with surplus inventory which in aggregate, including all the links in the supply chain (retailers, wholesalers, distributors, and manufacturers), amounts to billions of Rands. An efficient marketplace that brings together, in a frictionless way, vendors and buyers is not a new concept, but the company plans to develop not only the marketplace extensively and efficiently, but also the supply chain.

A few trends will play perfectly in this model. “Firstly, in growing African markets there is a deep focus on value. Secondly, the levers of e-commerce allow that buyers, especially businesses, are connected anywhere, anytime. A hyper-connected world is perfect for marketplaces like this. Thirdly, the transparency of online purchasing and ordering means that new concepts such as this can get traction much quicker. Lastly, improvements in African supply logistics allows for stock to be efficiently and safely delivered,” he concludes.

Forecasting Pet Shop Sales

Predicting likely sales for your Pet Shop business is a very chief process; you should have a strong idea before you commence your business of your likely sales. It is doubtful you will be right on the money but if you do not make a realistic effort your Pet Shop business will likely go out of business; forecasting is an important component to your business stratgey.

Your sales forecast is the economic projection of the quantity of revenue your Pet Shop business will take home from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Pet Shop business plan. It is an integral and fundamental section of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or merely to pay the staff for example
2. Manage Cash flow – key to the success of your business, it is important that you be aware of how sales forecasting contributes to the calculation of the cash flow forecast.
3. Plan future resource requirements – for example, the amount of personnel considered necessary to deal with your orders and provide a certain level of service.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is critical that you study your expected sales frequently and realistically, and take proper action to re-examine your strategy. Your sales forecast is the yardstick alongside which you ought to repeatedly assess what really happens in your business in terms of sales and the important thing is to appreciate the variances and why they come about, and to incorporate what you have learned into coming forecasts.

What fundamentals do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Are there any related products or services already being provided in the neighborhood?
2. What is the size of the market?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the main considerations for this market?
5. Have you seen any factors that may influence it in the future?
6. How do recurring factors influence purchases of your product or service?
7. What trends or fashions are pertinent to the sector?

Do you know who your customers are?

1. How many customers will in reality buy your product or service?
2. Why will they bring to a close buying from someone else to trade from you?
3. What is your pricing rule and how will it impinge on sales?
4. Do you have the means to offer the amount of products and services?
5. How many other businesses like yours are out there?
6. It’s unlikely your business is the only one of its kind – what happens to your customers when additional businesses enter the market?

The entire the human race is your marketplace with the invention of the world wide web – but what products/services can you supply? How can you differentiate your business from your competitors’ businesses? Just how accommodating with regard to pricing and the scope of products or services offered can you be?

Preparing your Pet Shop business forecast

All Pet Shop businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. A move to a different location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each product in your range,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, supportable and unbiased info.
2. Do not be tempted to take no notice of your research if it showed negative results.
3. Don’t make projections exclusively on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. What is the upper limit of products you can produce in a day?. Is it physically possible to produce the amount of sales being forecast with the equipment,personnel and financial resources available to you?
5. Are your prices realistic?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, have you considered that it possibly will take longer for your business to become established, and have you set accordingly realistic sales goals?
7. Once early sales have dropped off after your business launch, have you allowed for the increased marketing costs your business might incur?
8. When you explain your sales forecasts to prospective backers – are they believable?

Forecasting Tent And Marquee Hire Sales

Predicting possible sales for your Tent and Marquee Hire business is a very worthy process; you should have a strong idea before you commence your business of your likely sales. It is doubtful you will be right on the money but if you do not make a realistic attempt your Tent and Marquee Hire business will likely not succeed; forecasting is an essential component to your business stratgey.

Your sales forecast is the financial projection of the quantity of revenue your Tent and Marquee Hire business will create from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Tent and Marquee Hire business plan. It is an essential and fundamental piece of the planning process and it will be a major part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

It is needed so you can

1. Plan cash flow – that you will need to include in your business plan when seeking funding, and to avoid out of the blue cash flow problems by establishing if and when you will need to inject capital or have access to funds.
2. Manage Cash flow – central to the success of your business, it is essential that you recognize how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of personnel needed to manage your orders and provide a certain level of service.
4. Plan marketing activities – and the consequent fiscal strategies arising from these.

Whatever the situation, it is critical that you investigate your expected sales frequently and realistically, and take proper action to re-examine your strategy. Your sales forecast is the standard alongside which you should frequently quantify what truly happens in your business in terms of sales and the important thing is to recognize the variances and why they transpire, and to incorporate what you have learned into yet to come forecasts.

So what do you need to consider?

It’s usually considered you should look to the next 3 years of your Tent and Marquee Hire business for your sales forecasts – the first year being detailed on a monthly basis

Things to think about

1. Are there any related products or services already being provided in the region?
2. What is the extent of the market?
3. Is this an growing/contracting market and if so; by what percentage?
4. What are the major factors that are at this time influencing that market?
5. What may well affect it in future?
6. Is your business cyclic?
7. What trends or fashions are appropriate to the sector?

Who are your customers going to be?

1. What percentage will purchase?
2. Will they desert a different supplier to come to you?
3. What is your pricing strategy and how will it affect sales?
4. Can you actually supply the products and services that you are predicting?
5. How many other businesses like yours are out there?
6. It’s not likely your business is the only one of its kind – what happens to your customers when fresh businesses enter the market?

You must be transparent about how your products or/and services match the marketplace. Practically every business has some competitor(s) – how can you hoover up your competitors customers? How can you prevent your competitors taking your customers? Just how adaptable with regard to pricing and the assortment of products or services to be had can you be?

Preparing your Tent and Marquee Hire business forecast

All Tent and Marquee Hire businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Staff increase to increase production or sales – maybe 25%.
3. Different location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each product you sell,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on certifiable,realistic and unbiased information.
2. Do not be tempted to pay no attention to your research if it showed bad results.
3. Don’t make predictions only on historical results. Keep looking at what else might impinge on your sales in the future and amend your forecast appropriately.
4. Understand what volume of goods you can produce. Can you produce the amount of sales being forecast with the equipment,personnel and financial resources available to you?
5. Are your prices realistic?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. If you have just started up in business, your business may take longer than you imagine to get established, and have you set accordingly realistic sales targets?
7. Have you allowed for the possibility that high sales based on an opening promotional surge may drop off, leading to a need for more intensive marketing and higher ongoing expenses once initial interest has peaked?
8. Can you identify and justify the assumptions you have made in reaching the forecast, and explain them to interested parties if necessary?

Best Way To Deciphering Marketing Lingo For Small Business

Maybe you’ve noticed these distinct marketing terms, possibly you haven’t. Either way, let me assist to make clear the variation between them, due to the fact you should possess all three if you would like to marketplace successfully. And knowing which these folks are may be your initially stage to accomplishing all 3 for your organization.

Distinctive Promoting Proposition

A distinctive selling proposition, occasionally referred to as an USP, is the one factor which is special and useful about your company, product or program? And it need to be distinctive and priceless to your potential recruits or excellent clients, not simply to you.

It may be an inherent attribute of your product or support (it’s the solely purple widget obtainable and purple is the color your excellent buyers would rather) or it may be a thing you produce. I created the USP for my enterprise, 10stepmarketing.

There are quite a few marketing work out routine programs and educational items available. But there were none I could locate which taught small business owners how to produce and put into action their own marketing plan employing a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to complete this void in the marketplace. And it became my “made” USP. It didn’t exist when I initially going workout routine 5 years ago – I designed it and developed my business enterprise around it.

Your USP is an idea or a concept. It is not the true phrases you characteristic in your marketing. You could having said that use it to be able to write and develop your marketing messages.

Single Message

That is what you say concerning your enterprise, product or company once you market. It is the one key idea or message you involve in all of your marketing. It may be quite closely connected to your USP, but it may not be exactly a similar.

You will ascertain your single message After you determine your USP. Moreover, glimpse into your single message as the one point you might inform your prospects to change their thinking process regarding your product or services, from what these folks at this time consider to which you Wish them to feel.

It is commonly written in the kind of a quick assertion or sentence. Its job is to consider your prospective partners from which they assume now to what you want them to consider. Probably you will not attribute your solitary message in your marketing resources precisely as you possess published it in your marketing strategy.

The thought will be communicated, but you can very probably use distinct words in your precise marketing products. For 10stepmarketing, my single message is “If you can reply 10 questions, you can successfully industry your enterprise.” (In my case, I switched my solitary concept into a tagline due to the fact it is succinct, it communicated precisely what I wanted, and frankly, it simply Worked!)

Tagline

Your tagline is an real line of marketing duplicate you jot down to sum up which you do, or what you want your prospects to know about your product or support, or a key advantage they will reap if these folks purchase. You will draw on your USP and your Single Message to assist you craft your tagline.

This is the solely one of all three (USP, Single Message, Tagline) your potential recruits will see exactly as you have published it in your marketing plan. As mentioned over, my tagline for 10stepmarketing came immediately from my solitary message. That is not usually the situation, but it simply happened to work out that way.

You may have the same situation. Your USP or your Single Concept may be so spot-on you choose to use it as your tagline. As extended as your tagline communicates a customer-focused concept which’s stellar.

Often ask your self the query “Which’s so stellar about which?” once you are thinking of placing a tagline or any various concept or duplicate in front of your potential recruits. If “what’s so excellent” is obvious, your duplicate or tagline is most likely already very customer-focused.

If you can more drill down to a more particular buyer benefit when inquiring this query, after that you are still in business-owner “feature-land” and you can need to keep asking “Which’s so stellar about that?” until you can’t drill straight down any additional.

How To Forecast Fish Farm Business Sales

Predicting possible sales for your Fish Farm business is a very chief process; before you launch your business you must feel positive in future sales otherwise there is no point in setting up in the first place. It’s suspect you will be right on the money but if you don’t make a realistic attempt your Fish Farm business will likely not make the grade; forecasting is an important element to your business stratgey.

Your sales forecast is the fiscal projection of the quantity of turnover your Fish Farm business will make from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Fish Farm business plan. It is an essential and fundamental element of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

Why bother with a sales forecast?

It is needed so you can

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or just to pay the staff for example.
2. Manage Cash flow – innermost to the success of your business, it is essential that you understand how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of staff considered necessary to manage your orders and provide a certain level of service.
4. Plan marketing activities – this will noticeably have a knock on effect to the sum of sales you make as well.

Quite clearly constructing a sales forecast for your Fish Farm business is crucial to your business success – you should continually re-evaluate your sales forecasts – by looking at concrete sales to your forecasted sales firstly you can measure if you have done well or not.

So what do you need to consider?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

You need to consider

1. Are there any comparable products or services already being provided in the neighborhood?
2. What is the extent of the market?
3. Is the market growing or declining, and if so,by what % each year?
4. What are the major considerations for this market?
5. What might affect it in future?
6. How do cyclic factors affect purchases of your product or service?
7. Are there fashions in your business?

Who are your customers going to be?

1. What percentage will purchase?
2. Why will they cease trading from someone else to trade from you?
3. How much will you charge?
4. Can you in reality supply the products and services that you are predicting?
5. How many competitors do you have?
6. It is unlikely your business is the only one of its kind – what happens to your customers when new businesses enter the market?

The whole globe is your marketplace with the creation of the internet – but what products/services can you make available Virtually all business has a quantity of competitor(s) – how can you hoover up your competitors customers? How can you put a stop to your competitors taking your customers? Can you tweak your product prices up or down to match new customers – can you simply add or transform the services you offer to new and existing customers to mushroom your turnover and profits?

Preparing your Fish Farm business forecast

All Fish Farm businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Planned expansion in the number of personnel to generate an expected 20% increase in production.
3. A move to a better location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each item in your range,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, verifiable and unbiased info.
2. Do not be tempted to ignore your investigation if it showed negative results.
3. Do not make predictions only on the basis of historical performance. Keep examining at what else might change your sales in the future and alter your forecast in view of that.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the personnel, equipment and financial resources available to you?
5. Does the pricing policy you have used in calculating your sales forecast convey to what is really achievable?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, your business may take longer than you imagine to get recognized, and have you set accordingly realistic sales goals?
7. Have you permitted for the possibility that high sales based on an initial promotional rush may drop off, leading to a need for more intensive marketing and higher ongoing costs once initial interest has peaked?
8. When you give reasons for your sales forecasts to prospective backers – are they believable?

Mlm Prospecting – Todd Falcone Insider Secrets To Recruiting Professionals – Review

In this article we review Todd Falcone’s “Insider Secrets to Recruiting Professionals” home study course. Todd has been very successful in MLM sponsoring, as a successful associate and trainer for a lead generation company for over 10 years. As of late, his specialty is recruiting professionals in his local marketplace. His own personal success qualifies him as a leading expert this topic. His success formula is as follows:

Mindset + Skill-set + Action = Results.

Mindset and belief is the first part of the equation. Do you believe in what you’re doing? If you don’t believe in it, it will be difficult to lead others. It is vital that you “believe” that network marketing works and in your company, products and services. Here are three key questions you must be able to answer affirmatively:

1. Do “real” people get paid the kind of money in the industry that you want to make?

2. Do people create the kind of money you would like to have in your life in your company?

3. Do customers derive a benefit from the products and services you bring to the marketplace?

The second facet of the formula for MLM recruiting is skill-set. What kind of skills are needed in the MLM or direct sales industry? Leadership skills are required above all else in MLM. Involvement with a training system that develops your leadership abilities is essential.

The third piece of the equation is actions. Most importantly you must be involved with is “exposure.” Marketing and prospecting are the two key activities you must be accomplishing. What tools and systems are you employing to market your business and eventually your products and services? Knowing that prospecting is the #1 activity that leads to revenue, you can choose to be either good at it, or bad at it. The only two options in prospecting are to either recruit up, or recruit down.

Trying to work with “your broke friends,” or poorly-qualified Internet “suspects” takes you down the socio-economic chain where you will meet with the most skepticism and resistance. Many people are afraid of “recruiting up,” although once they try it, soon discover it to really be the easiest path. “Professional” people or those in a higher socio-economic class have money and more often recognize a good business opportunity when they come upon it.

Would you rather have a realtor in your home business or someone who earns minimum wage and flips burgers? A realtor sells for a living, calls on people, works independently for commissions and is a risk taker. A minimum wage earner takes no risk as they clock-in and out in exchange for minimum wages. The choice should be obvious for your own MLM recruiting focus.

New marketers often don’t see the opportunity before their very eyes. According to Todd, “the eyes cannot see the things they are not prepared to see.” What if you were to contact realtors every time you see a listing in front of a house? Pick up the phone. “Hi Jan, I just saw your listing. I’m an entrepreneur expanding my business in the area. Do you at all keep your options open beyond what you now do in your real estate business?” If “yes,” set an appointment and get your prospecting tool in their hands. Other professionals you should be contacting include mortgage brokers, insurance agents, small business owners, sales professionals, and managers.