Fdi Lead Generation – Making Business Happen

FDI lead generation, or Foreign Direct Investment lead generation, to give its proper title, is the technique of investigating foreign markets to provide perfect business partners for UK companies. It’s not an easy task, unless you know exactly what you are doing – which is why Foreign Direct Investment lead generation is best left to the experts. Companies, businesses and organisations looking to expand their marketing power by combining with foreign investors will typically source the services of a tried and tested FDI lead generation outfit, who will find the exact right partners for business investment for a small fee.

Foreign Direct Investment is actually much more familiar to most people than they realise. Every time you hear of a company from another country taking over a British manufacturer (which usually results in a stabilised business, safeguarded jobs and increased productivity, you are almost certainly listening to the end result of a Foreign Direct Investment arrangement. The money pumped in from overseas helps keep the British business or concern on an even keel, and opens up trading partnerships and opportunities both for the home company and its foreign investor.

As such, FDI lead generation is basically a very special form of market research, in which the investigation is directed not towards describing a demographic of customers for a product or service, but towards outlining a community of mutually beneficial companies and businesses, all of whom can help each other by investing in everyone else’s activities. In modern business, the concept of Foreign Direct Investment is commonplace – as the marketplace for everything goes global, so do the investment opportunities – and making a partner of a company in a thriving or emerging economy can therefore make very good business sense indeed.
The current base line measure of profitability from FDI lead generation, even in today’s less than spectacular economic climate, is very encouraging. On average every single British pound spent directly on Foreign Direct Investment lead generation is expected to return £30 in revenue. Logically, then, even modest investments in FDI programmes can mean vast returns for the companies or areas involved.

Typically, Foreign Direct Investment is used to bolster the activities of geographic areas in the UK – which is why FDI lead generation is so often sold to government agencies. A good FDI lead generator can bring enormous sums of foreign money into counties that require money to boost their public spending, community projects and so on: meaning, of course, that the construction companies and other infrastructure organisations involved in creating those projects experience a surge in productivity, profitability and job security.

Foreign Direct Investment is the only way to assure and ensure project growth, company growth and business stability at a time when many UK companies are finding it hard to manage the flow of their incoming revenue. FDI lead generation, then, is more than just an interesting alternative to direct sales, or another way of making a bit of money. It can be a genuine life line, a move that saves jobs, keeps businesses running, and ensures that contracts already committed to can be completed on time and in budget.

Mlm Prospecting – Todd Falcone Insider Secrets To Recruiting Professionals – Review

In this article we review Todd Falcone’s “Insider Secrets to Recruiting Professionals” home study course. Todd has been very successful in MLM sponsoring, as a successful associate and trainer for a lead generation company for over 10 years. As of late, his specialty is recruiting professionals in his local marketplace. His own personal success qualifies him as a leading expert this topic. His success formula is as follows:

Mindset + Skill-set + Action = Results.

Mindset and belief is the first part of the equation. Do you believe in what you’re doing? If you don’t believe in it, it will be difficult to lead others. It is vital that you “believe” that network marketing works and in your company, products and services. Here are three key questions you must be able to answer affirmatively:

1. Do “real” people get paid the kind of money in the industry that you want to make?

2. Do people create the kind of money you would like to have in your life in your company?

3. Do customers derive a benefit from the products and services you bring to the marketplace?

The second facet of the formula for MLM recruiting is skill-set. What kind of skills are needed in the MLM or direct sales industry? Leadership skills are required above all else in MLM. Involvement with a training system that develops your leadership abilities is essential.

The third piece of the equation is actions. Most importantly you must be involved with is “exposure.” Marketing and prospecting are the two key activities you must be accomplishing. What tools and systems are you employing to market your business and eventually your products and services? Knowing that prospecting is the #1 activity that leads to revenue, you can choose to be either good at it, or bad at it. The only two options in prospecting are to either recruit up, or recruit down.

Trying to work with “your broke friends,” or poorly-qualified Internet “suspects” takes you down the socio-economic chain where you will meet with the most skepticism and resistance. Many people are afraid of “recruiting up,” although once they try it, soon discover it to really be the easiest path. “Professional” people or those in a higher socio-economic class have money and more often recognize a good business opportunity when they come upon it.

Would you rather have a realtor in your home business or someone who earns minimum wage and flips burgers? A realtor sells for a living, calls on people, works independently for commissions and is a risk taker. A minimum wage earner takes no risk as they clock-in and out in exchange for minimum wages. The choice should be obvious for your own MLM recruiting focus.

New marketers often don’t see the opportunity before their very eyes. According to Todd, “the eyes cannot see the things they are not prepared to see.” What if you were to contact realtors every time you see a listing in front of a house? Pick up the phone. “Hi Jan, I just saw your listing. I’m an entrepreneur expanding my business in the area. Do you at all keep your options open beyond what you now do in your real estate business?” If “yes,” set an appointment and get your prospecting tool in their hands. Other professionals you should be contacting include mortgage brokers, insurance agents, small business owners, sales professionals, and managers.

Direct Selling – 5 Ideas To Get The Mindset Of Todays New Entrepreneur

Being an entrepreneur while in the direct selling marketplace has its rewards using the potential of building a lengthy phrase asset, wealth, getting your own boss, versatility and much more. But in addition to rewards arrives a lot of challenges too. But one of many commonest and toughest challenge could be the mindset readiness for that makings of an entrepreneur. What do i indicate by this? As an entrepreneur in the home base business you’ll find frequent struggles and an uphill battle to persuade other folks that your business opportunity will be the greatest. Your mindset should be powerful willed to overcome the rejection you will face with this endeavor since far more frequently you’ll be informed NO than Yes. A lot of people will riducule you or try to belittle your business principle. Several more will challenge the validity from the business opportunity saying that it is going to never ever work or you are crazy for hoping..

Becoming an effective entrepreneur in direct selling calls for much more mindset than anything. Creating your mindset will give you posture and allow you to handle the emotional roller coaster that comes with any kind of business. In direct selling probably the most vital problem an entrepreneur will face will be the rejection that originates from this marketplace. As a result the following are five strategies for finding mindset readiness for almost any entrepreneur eager to develop a successful home base business:

1. Have a very Vision

It can be essential to own a vision. That is critical in your achievement inside the direct selling business. Your mindset you ought to revolve close to the vision you might have for your direct selling business to help keep you centered. There will be numerous opportunities to acquire you off track and this really straightforward once you have not set a vision for the business so stay concentrated. Usually do not be frightened to think huge. Allow your creativity operate wild right here and begin dreaming once more. Getting a vision could be the very first step to building the entrepreneur mindset.

2. Plan of Action

How will you complete this vision? Where do yo see oneself in two or five a long time from now? Should you consider regular action will this get you near to the vision you had in mind? A prepare of action will give your business route it needs and your actions will give it the magnitude it needs to try. Layout each of the specifics on how you plan to complete your targets to bring those massive dreams to a truth. Maintain in thoughts that planning is actually a mindset and can be considered a regimen. The entrepreneur have to be versatile with all the business arranging to allow transform when necessary to have the outcomes for accomplishment.

3. Good Attitude

Less difficult stated than done particularly in an market with so much rejection but Frame of mind is every little thing and while in the home base business arena it is King. Focusing your ideas concerning how to increase your business fairly than the lacking business will make the variation in success. Your perspective will reflect your work and will be percieved by a lot of prospects. Individuals are effortlessly desirable to positive attitudes and this critical within the home business arena. Feel confident which you are around the route to a thing wonderful. Get within the mindset of focusing regarding how to transfer your business ahead and remain ahead with the competition.

4. Ready to Understand New Capabilities

Understanding is Queen as entrepreneur. Get in the mindset to increase your skills sets especially in the area of individuals expertise, leadership expertise, advertising and business capabilities. Understand the way to placement by yourself being a leader inside your marketplace and individuals will follow. Learn the way to brand yourself and set your self besides others by establishing your uniqueness. Be open to listening to constructive criticism from others and be wise to get out the great from the poor. Try to eat the meat but depart the bone.By building new capabilities you improve your appeal towards the world and cosenquently support a lot of more people and impacting their lives within a positve way.

5. Open to Building Relationships

Individuals Expertise will consider your business significantly in any marketplace. As in any busines your networth is as big as your network but a lot more so in direct revenue. Bear in mind since the proverb says iron sharpens iron so a single individual sharpens yet another. Be prepared to create relationships with those who hvae the identical mindset or objectives in life. Continuously function at building relationships and offer value to people around you.

As an entrepreneur inside the direct income marketplace developing the mindset for good results is essential. Keeping targeted and dwelling while in the mindset of abundance will consider your business far but taking action will expand it a lot more. So what about you? Are your ready to take your mindset towards the following level? Are you currently still missing these abilities or do you want some new expertise to construct on. Is it possible to be the following Direct Selling Business Accomplishment Story? Only you’ll be able to answer that…

Online Business Marketplace

The rapid advancement in Internet technology has resulted in acceptance of online marketplaces. These online business marketplaces are responsible for a large volume of transaction between many buyers and sellers spread across the world. This ensures that the consumer has a wide variety of choices to choose from and also results in quality being the focus as there are many sellers vying for that bigger share of this online marketplace.

Many transactions are taking place thanks to the growing popularity of the internet technology. Such transactions are fast and secure and provide the user with the comfort and a wide range of choice of products and service providers to choose from. Online business in India is sure to stay and will only multiply from here onwards.

There are many organizations in India who have based their business model primarily on to the online platform. As it saves them the cost, money and time related to setting up physical infrastructure such as shops, cost associated with marketing efforts such as door-to-door campaigns and hiring of staff. Many of these organizations have benefited immensely by getting the ‘first movers advantage’.

I myself have had many successful and satisfying online transactions on many different occasions which have left me with a rich experience in the end. There are many businesses offering online products and service in India and the internet provides the perfect platform in choosing from a wide variety of products and services. I will continue to veto the power of online business platform in India as they are proving to be a remarkable marketplace where many buyers and sellers come in direct contact with one another.

Article Source: http://EzineArticles.com/2365541

Business to Business Marketplace – A Gold Mine for International Trade!

A business to business marketplace is a platform that helps local as well as global traders to connect with each other in order to grow their business and increase their revenues. It is a place where buyers, sellers, suppliers, wholesalers, distributors and resellers can connect with each other and discuss their business opportunities. Business to business marketplaces and web portals have become one of the most sought after options for the international trade. This is because such web portals allow local as well as global traders to do business at their least expenditure.

The IT related business solutions, after their doldrums, once again emerged with B2B websites that give wholesalers the liberty to expand and promote their business to worldwide traders without spending huge fortune. Prior to B2B web portals, the interface that existed between buyers and sellers was in the form of brokers.

Brokers are the persons who help two or more businesses to weld a profitable business relationship with one another as well as with the other traders across the world. Some of the brokers evolved themselves as wholesalers, one cannot eliminate from international trade because of different reasons. In such cases, these brokers virtually put international trade to ransom. As a result, international traders had to bear the burden of excessive brokering charges that reflected on the prices of goods / services they wanted to sell. Such an increase in the prices of goods / products being sold ultimately made them unattractive for the international market.

B2B portals and websites allow global traders to directly interact with each other in an effective way without bearing any extra brokering charges. Such business to business websites are springing up with an extensive growth rate not only because they allow global traders to connect but also because they make brokers to charge their clients realistically. In fact, now even brokers are using B2B web portals to find out new clients.

A B2B website offers its services to a wide range of traders that include, but are not limited to, sellers, buyers, suppliers, manufacturers, wholesalers, importers, exporters, stockists, distributors, resellers and dropshippers. In this way, B2B websites have become a crucial trading tool for everyone.

The success of B2B websites lies in their simplicity. You simply have to get yourself registered there, and voila! Now, you can post your own selling / buying leads, can contact other traders all over the world, can also advertise your company to millions of potential customers and much more. Choose a B2B website very carefully after analyzing all the features it offers and list of companies and traders already registered there.

It is understood that if a B2B website or a business to business marketplace used in the right direction, it can become a gold mine for international trade.

Article Source: http://EzineArticles.com/6565571

Amazon goes full bore for B2B commerce

Amazon on Tuesday, 28 April 2015, announced Amazon Business, lifting its three-year-old Amazon Supply business-to-business marketplace from beta status to full functionality with new features and benefits, and a massively increased product selection.
Amazon goes full bore for B2B commerce
© Myst – Fotolia.com
Amazon Business offers customers everything from IT and lab equipment to traffic signs, industrial deep fryers and 55-gallon steel drums. Customers will need a business license to register.

Orders of US$49 or more for any of tens of millions of items will get free two-day shipping.

The marketplace will carry more than 250 million items, Amazon spokesperson Lori Richter told the E-Commerce Times. Amazon Supply will be folded into the marketplace, and from 13 May on, customers visiting AmazonSupply.com will be redirected to Amazon Business.

“Amazon’s primary interest is, they’re making an enormous amount of money from [the B2B marketplace] and it’s a really nice business from their perspective,” remarked Scott Strawn, a program director at IDC.

Emirates signs sponsorship agreement with RWCL

Emirates Airline and Rugby World Cup Limited (RWCL) have announced a sponsorship agreement for the Rugby World Cup 2015 and 2019 which will be held in England and Japan respectively.
Emirates signs sponsorship agreement with RWCLEmirates also extended its sponsorship of the International Rugby Board’s (IRB) match officials until the end of 2019, which includes for the first time in Rugby World Cup (RWC) history the rights to brand the shirts of match officials on the field of play during the tournament. Since the inception of RWC in 1987, no brand has ever featured on the playing kits of players or match officials.

“Rugby is a core part of Emirates’ sports sponsorship portfolio. We have supported rugby around the world for more than 20 years, and we are glad to have helped connect hundreds of thousands of passionate rugby fans from around the globe through these events,” said Tim Clark, president of Emirates Airline.

Natural decision

“Rugby is an international sport that reaches an international audience, many of whom are Emirates customers. The 2011 tournament in New Zealand was the most widely-broadcast Rugby World Cup ever, and we anticipate the next two Rugby World Cups will only be more spectacular. For Emirates, it was a natural decision to be the first worldwide partner of both the England and Japan tournaments, and as official airline we look forward to flying fans to experience the event for themselves,” Clark said.

Brett Gosper, IRB chief executive and RWCL managing director said they are excited to be renewing our long-standing and highly-successful partnership with Emirates. “Emirates is a strong champion of rugby worldwide and the reappointment of a globally renowned brand and a world leader in the airline industry further underscores the enormous prestige of Rugby World Cup in the global sporting and business marketplaces.”

Promotion of rugby

“We look forward to building on our strong collaboration with Emirates to further enhance the promotion of rugby and the world’s top referees as we build towards and beyond what promises to be an exceptional England 2015 tournament that will engage and inspire new fans and participants the length and breadth of the host nation and around the world,” he added.

In terms of the agreement, Emirates will be an official Worldwide Partner of Rugby World Cup 2015 and 2019, as well as the official airline. The familiar ‘Fly Emirates’ logo will adorn the shirts of match officials, and Emirates will have its branding displayed around all stadiums in England and Japan where matches will be played during the six-week long tournaments.

Tourism benefits

The announcement of Emirates as a Rugby World Cup worldwide partner has also been welcomed by the Rugby World Cup 2015 and Rugby World Cup 2019 organising bodies. Debbie Jevans, CEO of the Organising Committee for England 2015 added: “We are delighted to welcome Emirates as the official airline of Rugby World Cup, a company that has a longstanding partnership with the sport of rugby.”

Kojo Tokumasu, Japan 2019 general manager, said Rugby World Cup 2019 is a first for rugby in Japan and Asia. “We are excited that Emirates will be official airline of the tournament. Rugby World Cup will contribute greatly to further develop and grow rugby in Japan, and with so many visitors expected it will also deliver significant tourism and trade benefits.”

RWC 2015 kicks off on 18 September at Twickenham Stadium in London, with hosts England taking on a yet-to-be decided qualifying national team from the Oceana 1 region. So far 13 countries have qualified for the tournament, with the remaining seven teams to make up the final 20 to be decided through qualifying matches over the coming months.

New SA venture launches stock liquidation sales site

A leading Australian online retailer has partnered with a BEE group to create South Africa’s first online clearance marketplace. The new site, Going.co.za, is a trade and wholesale platform that provides a means of selling excess inventory, returned items, refurbished goods and other hard-to-sell products, in the electronics, stationery, clothing, toys, sports equipment and other categories.
New SA venture launches stock liquidation sales siteSouth African born Paul Greenberg, chief executive of the Australian National Online Retailers Association and founder of Dealers Direct Group, Australia’s largest online retailer that attracted billionaire James Packer as a high-profile investor in 2011, has partnered with black empowerment group, Amabubesi Holdings to launch the innovative site.

International interest in South Africa online sales

The partnership comes at a time when many foreign investors are now eyeing the South African e-commerce space. Over the last 12 months, Africa has seen a large increase in corporate investors attempting to steal a bigger share of the South African online retail sector.

After the success in Australia, Greenberg had been watching the South African marketplace for some time and was poised to take a leadership position in e-commerce. “Australia is now a mature market and Africa is being hungrily eyed by many players. We have been following the local online retail model for some time and there seems to be a three way investor war between Tiger Global Management, Rocket Internet and MIH, which belongs to Naspers.”

Greenberg, chairman of Going.co.za, believes that a gap in the local market exists for a marketplace where retailers, wholesalers, distributors and manufacturers from South Africa, China and other supply hubs can manage their reverse supply-chain headaches.

The site is a business-to-business marketplace. “As a global phenomenon, over the last decade or so we have seen a blurring of wholesale and retail, which we call ‘wholetail.’ This has largely been driven by compressions in the supply chain and more and more wholesalers and brand distributors becoming retailers. The site is focusing on selling bulk lots of various sizes, allowing resellers such as retailers, both formal and informal, to acquire discounted trading stock at opportunistic prices.”

Moving unwanted stock efficiently

The site is part of an emerging industry built on what will not sell in stores or on major online retail websites, essentially helping those stores clear their shelves and stock rooms. According to Greenberg, many retailers and wholesalers still rely on local traders who take away unwanted stock at short notice, much of which then finds its way into the informal sector and into other African markets. In comparison, the site’s centralised process brings efficiencies. The company determines the ideal lot size for a product, offers this product to buyers, manages the sales process, handles the final financial transaction and organises the delivery logistics. The company is set to change the game in the stock liquidation industry, which now remains highly fragmented.

The launch also comes at a time when small and medium size businesses are feeling the pinch because of the economic climate and are in need of a variety of good stock at bargain prices to take to market. “Small-business owners, hawkers, traders and entrepreneurs also are scrounging for deals. People are looking for where they can find a deal, save money and create a business opportunity. The site offers exactly this opportunity.”

He adds that retailers spend tens of billions of dollars on their supply chains but when product purchased becomes outdated, unneeded or oversupplied, that side of the business is unsophisticated and there is very little investment in technology.

Technology rapidly spawns obsolescence

“We identified a sector, which is 10 years behind and introduced an internet-based marketplace creating a professional sophisticated service, offering value to sellers and business buyers. We are seeing more products, from around the world, becoming quickly obsolete and unwanted by traditional retailers and channels. As an example, tech innovations create product obsolescence and big suppliers always want to be selling the latest item. In some cases there are new technologies replacing older versions every 12 weeks. The retailers want to get the new version to market and clear the older stuff quickly. That’s where we come in.”

As the retail sector globally feels some of the challenges as a result of fast changing shifts, there will continue to be issues with surplus inventory which in aggregate, including all the links in the supply chain (retailers, wholesalers, distributors, and manufacturers), amounts to billions of Rands. An efficient marketplace that brings together, in a frictionless way, vendors and buyers is not a new concept, but the company plans to develop not only the marketplace extensively and efficiently, but also the supply chain.

A few trends will play perfectly in this model. “Firstly, in growing African markets there is a deep focus on value. Secondly, the levers of e-commerce allow that buyers, especially businesses, are connected anywhere, anytime. A hyper-connected world is perfect for marketplaces like this. Thirdly, the transparency of online purchasing and ordering means that new concepts such as this can get traction much quicker. Lastly, improvements in African supply logistics allows for stock to be efficiently and safely delivered,” he concludes.

Forecasting Pet Shop Sales

Predicting likely sales for your Pet Shop business is a very chief process; you should have a strong idea before you commence your business of your likely sales. It is doubtful you will be right on the money but if you do not make a realistic effort your Pet Shop business will likely go out of business; forecasting is an important component to your business stratgey.

Your sales forecast is the economic projection of the quantity of revenue your Pet Shop business will take home from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Pet Shop business plan. It is an integral and fundamental section of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or merely to pay the staff for example
2. Manage Cash flow – key to the success of your business, it is important that you be aware of how sales forecasting contributes to the calculation of the cash flow forecast.
3. Plan future resource requirements – for example, the amount of personnel considered necessary to deal with your orders and provide a certain level of service.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is critical that you study your expected sales frequently and realistically, and take proper action to re-examine your strategy. Your sales forecast is the yardstick alongside which you ought to repeatedly assess what really happens in your business in terms of sales and the important thing is to appreciate the variances and why they come about, and to incorporate what you have learned into coming forecasts.

What fundamentals do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Are there any related products or services already being provided in the neighborhood?
2. What is the size of the market?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the main considerations for this market?
5. Have you seen any factors that may influence it in the future?
6. How do recurring factors influence purchases of your product or service?
7. What trends or fashions are pertinent to the sector?

Do you know who your customers are?

1. How many customers will in reality buy your product or service?
2. Why will they bring to a close buying from someone else to trade from you?
3. What is your pricing rule and how will it impinge on sales?
4. Do you have the means to offer the amount of products and services?
5. How many other businesses like yours are out there?
6. It’s unlikely your business is the only one of its kind – what happens to your customers when additional businesses enter the market?

The entire the human race is your marketplace with the invention of the world wide web – but what products/services can you supply? How can you differentiate your business from your competitors’ businesses? Just how accommodating with regard to pricing and the scope of products or services offered can you be?

Preparing your Pet Shop business forecast

All Pet Shop businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. A move to a different location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each product in your range,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, supportable and unbiased info.
2. Do not be tempted to take no notice of your research if it showed negative results.
3. Don’t make projections exclusively on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. What is the upper limit of products you can produce in a day?. Is it physically possible to produce the amount of sales being forecast with the equipment,personnel and financial resources available to you?
5. Are your prices realistic?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, have you considered that it possibly will take longer for your business to become established, and have you set accordingly realistic sales goals?
7. Once early sales have dropped off after your business launch, have you allowed for the increased marketing costs your business might incur?
8. When you explain your sales forecasts to prospective backers – are they believable?

Forecasting Tent And Marquee Hire Sales

Predicting possible sales for your Tent and Marquee Hire business is a very worthy process; you should have a strong idea before you commence your business of your likely sales. It is doubtful you will be right on the money but if you do not make a realistic attempt your Tent and Marquee Hire business will likely not succeed; forecasting is an essential component to your business stratgey.

Your sales forecast is the financial projection of the quantity of revenue your Tent and Marquee Hire business will create from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Tent and Marquee Hire business plan. It is an essential and fundamental piece of the planning process and it will be a major part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

It is needed so you can

1. Plan cash flow – that you will need to include in your business plan when seeking funding, and to avoid out of the blue cash flow problems by establishing if and when you will need to inject capital or have access to funds.
2. Manage Cash flow – central to the success of your business, it is essential that you recognize how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of personnel needed to manage your orders and provide a certain level of service.
4. Plan marketing activities – and the consequent fiscal strategies arising from these.

Whatever the situation, it is critical that you investigate your expected sales frequently and realistically, and take proper action to re-examine your strategy. Your sales forecast is the standard alongside which you should frequently quantify what truly happens in your business in terms of sales and the important thing is to recognize the variances and why they transpire, and to incorporate what you have learned into yet to come forecasts.

So what do you need to consider?

It’s usually considered you should look to the next 3 years of your Tent and Marquee Hire business for your sales forecasts – the first year being detailed on a monthly basis

Things to think about

1. Are there any related products or services already being provided in the region?
2. What is the extent of the market?
3. Is this an growing/contracting market and if so; by what percentage?
4. What are the major factors that are at this time influencing that market?
5. What may well affect it in future?
6. Is your business cyclic?
7. What trends or fashions are appropriate to the sector?

Who are your customers going to be?

1. What percentage will purchase?
2. Will they desert a different supplier to come to you?
3. What is your pricing strategy and how will it affect sales?
4. Can you actually supply the products and services that you are predicting?
5. How many other businesses like yours are out there?
6. It’s not likely your business is the only one of its kind – what happens to your customers when fresh businesses enter the market?

You must be transparent about how your products or/and services match the marketplace. Practically every business has some competitor(s) – how can you hoover up your competitors customers? How can you prevent your competitors taking your customers? Just how adaptable with regard to pricing and the assortment of products or services to be had can you be?

Preparing your Tent and Marquee Hire business forecast

All Tent and Marquee Hire businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Staff increase to increase production or sales – maybe 25%.
3. Different location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each product you sell,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on certifiable,realistic and unbiased information.
2. Do not be tempted to pay no attention to your research if it showed bad results.
3. Don’t make predictions only on historical results. Keep looking at what else might impinge on your sales in the future and amend your forecast appropriately.
4. Understand what volume of goods you can produce. Can you produce the amount of sales being forecast with the equipment,personnel and financial resources available to you?
5. Are your prices realistic?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. If you have just started up in business, your business may take longer than you imagine to get established, and have you set accordingly realistic sales targets?
7. Have you allowed for the possibility that high sales based on an opening promotional surge may drop off, leading to a need for more intensive marketing and higher ongoing expenses once initial interest has peaked?
8. Can you identify and justify the assumptions you have made in reaching the forecast, and explain them to interested parties if necessary?